What are the biggest blockers in managing up?
The "I don't have the time" problem
The "I don't have the resources" problem
How should you differentiate between important, urgent and strategic?
How should you think of your time?
The Vision of Yourself as a strategic product manager, a partner for the C-Suite.

Module 1

Module 1 - Action Steps

Module 1 - Introduction and the Basic Concepts

How to get through the noise?
How to be heard in the C-level?
What is the reason your messages get lost?
How do you reframe your thinking about the C-level?
What matters to the C-Suite?
How to reshape the messages and get facetime?



Module 2

Module 2 - Action Steps

Module 2 - The C(EO) Suite Mindset

Do I have any information that is valuable in the internal communications?
How can we differentiate between peer-to-peer and managing-up communications?
Where to find the information?
How do you think of it as a structured process?
How do you create models and visuals to build alliances?
How do you transform the organization to be centred around product management?
How do you build systems to generate value without your involvement?
How to frame the product centered transformation?

Module 3 - Part 1

Module 3 - Part 2

Module 3 - Action Steps

Module 3 - Where to Find the Valuable Information? The B2B Flywheel Model

Why doesn't data or storytelling work?
Who are the leaders I have to work with when managing up?
How do I map and empathize with my leaders, managers, and directors?
It's not just the what, but the how! How should you communicate?
What are the professional archetypes that you will encounter during your career?
Putting Behavioural Science and your product skills to work!
Getting rid of the bias.
Building Communication Systems for the Benefit of Stakeholders.



Module 4 - The Three Archetypes of Leaders

Module 4 - Action Steps

Module 4- The Three Archetypes of Leaders - Building a System That Works for You

With our self-paced training course, you will learn how to succeed despite a culture that doesn't support the PM.<ol><li>Get the resources you need from the C-Suite.</li><li>Be heard by leaders within your organization.</li><li>Manage internal stakeholders.</li><li>Have the impact on the product strategy you desire.</li><li>Help create relationships with sales, product marketing and strategy.</li></ol>Once you are free from your shackles,<ul><li>your product is instantly more successful,</li><li>your job is inspiring and rewarding,</li><li>and your impact on the product vision is strategic.</li></ul>

As a product manager, you know what needs to be done. It's just...

There is always that something or someone. We often believe it's the culture, the organization, or the leaders.

Or everything!

PWRPM - The Art of Managing Up!

Akos Tolnai

Course content

Course Description